Situating the Marketization of Data
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📂Platformisation in the Data Economy Data are neither inherently valuable, nor do all data have the same value. This contribution argues how data are made useful and valuable to specific actors and for specific purposes. It draws attention to the material politics of data flows and valuation, and to the many different actors and stakeholders who build the technological conduits and pipelines that facilitate the circulation and use of data. Therefore, it highlights the need to study the infrastructural layer of the global data market, as well as the central role of intermediaries who build and uphold these infrastructures for the exchange and use of data for different purposes. Both are important to situate the processes of datafication and data marketization in specific empirical settings.
🏷data markets 🏷data intermediaries 🏷marketization 🏷platform infrastructure 🏷partnerships 🏷digital marketing and advertising
ℹNote: This section is part of Situating Data: Inquiries in Algorithmic Culture, a book edited by K. F. van Es and N. Verhoeff.
📋 ✍Cite
📋Cite (APA) | Helmond, A. & van der Vlist, F. N. (2023). Situating the Marketization of Data. In K. F. van Es & N. Verhoeff (Eds.), Situating Data: Inquiries in Algorithmic Culture. MediaMatters. Amsterdam, NL: Amsterdam University Press, pp. 279–286. DOI: 10.5117/9789463722971_ch17. |
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🔗Link (DOI) | https://doi.org/10.5117/9789463722971_ch17 |
Kind | Edited Book; Book Section |
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Author (Section) | A. Helmond; F. N. van der Vlist |
Publication Date | 2023, February 9 |
Book | Situating Data: Inquiries in Algorithmic Culture |
Editor | K. F. van Es; N. Verhoeff |
Pages | 279–286 (8) |
Publisher | Amsterdam University Press (Amsterdam, Netherlands) |
Identifier | 10.5117/9789463722971_ch17 [self]; 10.5117/9789463722971 [part of]; 978-94-6372-297-1 [part of]; 978-90-4855-544-4 [part of]; 262513311 [funded by] |
🖇Attached ⋮
🖇Attached | Name | 🕓Date Modified ↧ | Kind | Access | |
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↩ | [Parent Directory] | ||||
📌 | the-platform-as-ecosystem.html ├ DOI: 10.33540/1284 |
The Platform as Ecosystem | 2022-09-16 | 🎓 📗 🔍Thesis │ 📜📜 | 🌍Public |
📌 | api-governance.html ├ DOI: 10.1177/20563051221086228 |
API Governance | 2022-05-07 | 📄 🔍Research Article | 🔓Open Access |
↪ | bigdatasoc.blogspot.com |
Mapping Business and Data Partnerships in the Social Media Ecosystem | 2021-06-16 | 📝Blog Post | 🌍Public |
📌 | how-partners-mediate-platform-power.html ├ DOI: 10.1177/20539517211025061 |
How Partners Mediate Platform Power | 2021-06-14 | 📄 🔍Research Article │ 📜 | 🔓Open Access |
📌 | facebooks-evolution.html ├ DOI: 10.1080/24701475.2019.1593667 |
Facebook’s Evolution | 2019-05-01 | 📄 🔍Research Article | 🔓Open Access |